About

We sell certainty

Attendlee exists because the software industry declared victory at “meeting scheduled” and went home. The meeting itself — whether a human actually shows up — was nobody’s job. Now it’s ours.

The story

Why attendance

We spent years building scheduling and CRM tooling for sales teams, and kept watching the same silent failure: a rep books a meeting, the calendar says yes, and three days later an AE is alone on a Teams call. Multiply that by a team and a quarter, and the pipeline number everyone plans against is fiction.

The fix wasn’t another booking link. It was ownership of the gap after booking — watching acceptance, nudging the silent in the rep’s own voice, making confirmation effortless for the invitee, and reporting the truth to the manager.

So that’s the whole company. One loop, owned end to end. Booked means nothing; held means everything.

Principle 01
Own the outcome

Tools that stop at output are decoration. We measure ourselves on meetings held, and we show you the same number we see.

Principle 02
Quiet software

No streaks, no confetti, no notification confetti either. Attendlee should disappear into the workflow and surface only what needs a human.

Principle 03
Trust is the interface

Every nudge carries a real name. Every recipient page says exactly what it does. Every permission we ask for is one we can defend out loud.

2026
Founded
100%
Of the team has lived this problem — and understands it intimately
YYZ
Based in Toronto — most of the team remote
1
Metric on the wall: customer show rate

The team

Small on purpose. Everyone ships, everyone talks to customers, everyone watches the show-rate dashboard — a group of builders and operators who’ve spent their careers in calendars, CRMs, and quotas. You’ll meet us on the setup call.

Want to build this with us?

No open listings right now — but we always want to meet people who like owning outcomes.

Say hello